Meta:
How do you raise your site’s ranking? Do these surefire techniques and enjoy a
great boost for your site’s ranking.
First
of all, what is site ranking? Site ranking usually refers to the rank of a site
in search engine results. It’s a phrase used in search engine optimization
(SEO). It’s about being on top of search engine results for a site to get more
visitors.
If
you want your site to rank well, there are different practical things you can
do. These may sound like simple steps or strategies but they can deliver
significant results.
1. Focus on a niche and publish relevant content
This
is one of the most important things you need to do. You have to pick a niche or
a subject you can focus on and publish content relevant to it. It’s important
to narrow down the scope of the topic you are covering to achieve better search
engine optimization. Focusing on a niche gives you the edge in being more
easily searchable and in convincing readers to subscribe. You can’t expect
readers to subscribe or become habitual visitors when your posts are mostly
random.
2. Post content regularly
Aside
from publishing relevant content, it is also very important to publish posts on
a regular basis, and as frequently as possible. Post at least an article or two
every day. Most blog readers or frequenters of websites develop the habit of
visiting their favorite blogs or sites every time they have the chance to go
online so you should have something to offer when they visit your site.
3. Add metadata and alt tags
Metadata
are texts you add to your site or page mostly for the consumption of search
engines and humans. These are the title metadata, metal description, and
keyword metadata. The title metadata is the title of your site or specific page
that appears on the first line for an entry in an array of search engine
results. The description metadata is the block of text that follows after the
title metadata and page URL. The keyword metadata is a word or phrase that is
not visible on the search engine results but it serves as the focus of the
search engine optimization efforts. Nowadays, the keyword metadata is no longer
considered important but there’s no harm in including it.
4. Make sure your site is link-worthy
Links
are important in building site rank. These include both inbound and outbound
links. Make it a point to have useful and relevant inbound and outbound links
whenever you post something. These links lead readers to other relevant and
useful content while at the same time making your pages link-worthy. Consider
linking to the blogs of your fellow bloggers as this can encourage them to do
the same for your blog.
5. Running out of content? Consider localizing by
publishing your content in other languages.
If
you have no idea for something great to post on your site or blog, consider
having your content localized. Website
localization
is not just a trick to increase the volume of your published content, though.
It’s also an effective way of attracting visitors. If your site uses language
and a tone that appeals to a specific group of netizens, you will not only get
more visitors, you will also improve your site rank for localized keywords
(keywords that include location with them).
Do
these simple but effective techniques to help boost your site rank. There’s no
need to do anything complicated or sophisticated. These methods have been
proven to yield gains for your site rank without spending on expensive SEO
campaigns.
Author Bio:
Bernadine
Racoma is a senior content writer at Day Translations, a human translation services company. After her long stint as an
international civil servant, she has aggressively pursued her interest in
writing and research. She has notable fondness for things related to technology,
travel, lifestyle, and current affairs. She is also an advocate and mom to
successful children.
