Been buying
Facebook Likes to make your page seem, well, more likable? Know a site that
has? Facebook doesn’t like that, and now it’s taking steps to remove those it
deems fake.
Writing today
on the Facebook blog, the company said the change is likely to impact less than
1% of the Likes for any particular page and will aim to remove Likes such as
those generated by malware, “deceived” users or purchases.
From the post:
We have recently increased our automated efforts to remove Likes
on Pages that may have been gained by means that violate our Facebook Terms.
On average,
less than 1% of Likes on any given Page will be removed, providing they and
their affiliates have been abiding by our terms.
These newly
improved automated efforts will remove those Likes gained by malware,
compromised accounts, deceived users, or purchased bulk Likes.
Of course, some
sites that have depended on fake Likes will likely see much more than 1% of
their Likes take a hit.
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