How to Use Advanced Search Operators to Get Great SEO Results?

When it comes to the search industry, Google dominates with a staggering 78% market share. This translates to a great opportunity for SEO marketers.

However, as anyone into the SEO industry would know, Google has made it harder for SEO marketers to do their job. But if you’re willing to learn SEO and think outside the box, you can still find some great SEO opportunities using advanced search operators.

Let’s find out more about it below.

Search Operator for Replicating Backlinks

Replacing your competitor’s backlinks can be a pretty neat SEO strategy to kick-start your SEO campaign. You can use the following search operator to find your competitor’s backlinks, and then try to get as many of them as you can.

Link:CompetitorSite.com –Site:CompetitorSite.com

What this does is gives you a list of all the backlinks pointing to CompetitorSite.com, less its own internal links.

Guest Post Opportunities

There’s no type of backlink more popular than guest post links. Being able to get links from quality sites relevant to your niche through a guest post can be a great way to boost your site’s rankings in Google.

Search operators for finding guest post opportunities:

Keyword “guest post”

Keyword “guest blog”

Keyword “guest article”

Keyword “write for us”(one of the most popular search operators for finding guest post opportunities)

Keyword “become a contributor”

Another way to use these search operators is to replace the “keyword” with your competitor’s name, which will allow you to find the sites your competitor has got guest post links from, so that you can do so as well.

This same technique can also be applied to promoting other types of content. This infographic by SEO Optimizers is a good example.

Research Page Opportunities

Resource pages, as the name suggests, are pages where a lot of useful sites in a particular niche are listed, usually with a do-follow backlink. Needless to say, these links can work great for your site’s rankings, though you do need top-notch content and send a lot of emails to get a decent amount of these backlinks.

Search operators for this SEO strategy:

Keyword “top 10 resources”/”top resources”

Keyword “favorite articles”

Keyword “recommended sites”/”useful sites”

Keyword “top 10 online resources”/”top online resources”

And obviously there are many more in the infographic that you would like to use, as you often have to send hundreds of emails to make this SEO strategy work effectively.

Directory Links

Directory links are not as powerful as the other two types of links we discussed above, but they can still work well when creating a healthy link profile for your site.

If you don’t already know, directory sites are basically an online platform where website owners can list their website and get a link from them, either free or by paying a small fee.

Here’s how to find these sites:

Keyword “add a site”/”submit site”/”suggest site”/”post site”/”recommended site”

This search operator can be used in many different ways by replacing the “site” part in it with other terms like URL, listing, podcast, webinar and more, depending on the type of content you’re trying to promote or the overall theme of your website.