When it comes to the search industry, Google dominates with
a staggering 78%
market share. This translates to a great opportunity for SEO marketers.
However, as anyone into the SEO industry would know, Google
has made it harder for SEO marketers to do their job. But if you’re willing to learn
SEO
and think outside the box, you can still find some great SEO opportunities
using advanced search operators.
Let’s find out more about it below.
Search
Operator for Replicating Backlinks
Replacing your competitor’s backlinks can be a pretty neat
SEO strategy to kick-start your SEO campaign. You can use the following search
operator to find your competitor’s backlinks, and then try to get as many of
them as you can.
Link:CompetitorSite.com –Site:CompetitorSite.com
What this does is gives you a list of all the backlinks
pointing to CompetitorSite.com, less its own internal links.
Guest
Post Opportunities
There’s no type of backlink more popular than guest post
links. Being able to get links from quality sites relevant to your niche
through a guest post can be a great way to boost your site’s rankings in
Google.
Search operators for finding guest post opportunities:
Keyword “guest post”
Keyword “guest blog”
Keyword “guest article”
Keyword “write for us”(one of the most popular search
operators for finding guest post opportunities)
Keyword “become a contributor”
Another way to use these search operators is to replace the
“keyword” with your competitor’s name, which will allow you to find the sites
your competitor has got guest post links from, so that you can do so as well.
This same technique can also be applied to promoting other
types of content. This infographic by SEO Optimizers is a
good example.
Research
Page Opportunities
Resource pages, as the name suggests, are pages where a lot
of useful sites in a particular niche are listed, usually with a do-follow
backlink. Needless to say, these links can work great for your site’s rankings,
though you do need top-notch content and send a lot of emails to get a decent
amount of these backlinks.
Search operators for this SEO strategy:
Keyword “top 10 resources”/”top resources”
Keyword “favorite articles”
Keyword “recommended sites”/”useful sites”
Keyword “top 10 online resources”/”top online resources”
And obviously there are many more in the infographic that
you would like to use, as you often have to send hundreds of emails to make
this SEO strategy work effectively.
Directory
Links
Directory links are not as powerful as the other two types
of links we discussed above, but they can still work well when creating a
healthy link profile for your site.
If you don’t already know, directory sites are basically an
online platform where website owners can list their website and get a link from
them, either free or by paying a small fee.
Here’s how to find these sites:
Keyword “add a site”/”submit site”/”suggest site”/”post
site”/”recommended site”
This search operator can be used in many different ways by
replacing the “site” part in it with other terms like URL, listing, podcast,
webinar and more, depending on the type of content you’re trying to promote or
the overall theme of your website.
